Our story

Identity Design is an established international design studio that services a global Client base from its creative home in Casablanca, Morocco, since 2009.
The accomplished studio has a notable rapport with industry leaders in the hospitality, corporate and luxury residential fields.

Under the creative leadership of Kanza Ben Cherif, the multi-disciplinary team, breathes creativity across a myriad of projects, earning the reputation of delivering exceptional design.

With a visionary approach, Identity Design Studio creates distinct innovative concepts, distinguished by a culturally-rich language and meticulous attention to detail.

Our design approach

Kanza Ben Cherif and her team apprehend each project as the opportunity to narrate a new story.

The Studio's work is characterized by a high level of attention given to every aspect of an interior; from furniture to lighting, from reception area to staircase and floor to ceiling; everything is subject to a "total experience" giving voice to the senses.

Identity Design collaborates with Clients to create compelling design that resonates with meaning, clarity of intent and strong sense of place. The team approaches each design problem by examining and often reinterpreting the physical and social context of a particular site and program to find pragmatic yet unexpected solutions.

Our services

From product to interior design, Kanza Ben Cherif designs for international Clients based on mutual respect and collaboration.

Like Identity Design, every brand has its own heritage, its own DNA, with that the Studio fuses the best of the two worlds to create a new insightful poetic reality.

Eliminating the boundaries of traditional thinking, Kanza Ben Cherif proposes bold, beautiful solutions that touch the heart and mind of people.

Our clients

Strength in the collective

We develop long-standing partnerships with our clients, strategically guiding and inspiring their brand as it naturally evolves over time. This approach creates a foundation that delivers category leading work and strong commercial results that place our clients at the forefront of their market.