id prestige, morocco
Product Design | Exhibition
Galerie H, by Holmarcom, promotes the work of craftsmen and their collaboration with Moroccan designers. Their joint approach aims to draw traditional know-how towards modernity and to revitalize furniture, materials, objects and accessories, to preserve and project the future quintessence of Moroccan lifestyle.
The gallery highlights with the precious help of "trésors de Claire", under the theme "Artisans of Tolerance & Peace", the creations of three artists, Kanza Ben Cherif, Samir Chaoui and Sophia Chraibi Giorgi with different but interconnected disciplines.
"Traces" collection, created by Kanza Ben Cherif, is a path through reinterpreted everyday objects, contemporary techniques and experimental procedures shape processed materials assembled with recycled parts. This project is based on the work of calligraphy and Arabic writing, giving form to Moroccan expressions and proverbs, through pieces mixing wood, marble, metal and a hint of humor.
Driven by the passion of celebrating both the beauty of Arabic calligraphy and preserving the Moroccan oral heritage through functional design objects, Kanza believes in transcending the limits of pure design and what is simply ornamental to what is aesthetically functional.